Originally posted on trojan360.com
Our story starts in 1991, with a simple coffee pot.
The coffee pot in question was located at Cambridge University. Usually, this would not be a revolutionary thing to note in the annals of history, but this coffee pot had a simple point-of-difference. It was connected to the early Internet via webcam. The purpose? Allow staff to see remotely from distant rooms on the campus how full the pot was, and not waste trips for an empty pot of coffee.
When others around the world heard of this experiment, mostly through message boards and e-mail, they began to visit the coffee pot’s webpage to see the status of the coffee for themselves. And if you were online during the early web years, chances are you saw it as well.
The success and significance of this humble coffee pot goes a long way in explaining the current state of digital and event marketing. The convergence of everyday physical objects into the now hyper-connected Internet that extends into our lives across a multitude of devices and platforms is simply called The Internet of Things.
So, last week I saw a video on YouTube that contained mostly all of Yoda’s lines from the whole 6 episodes of the Star Wars series. This one: https://www.youtube.com/watch?v=fE8PieLJttY
After watching it, I thought, I wonder if someone has edited his lines to adjust the syntax to a more standard format. Not that there was anything wrong with what was done in the movies of course – that’s who Yoda is. Surprisingly, I could not find it. So, I dropped the video into FinalCutPro (FYI – the new Final Cut Pro on the app store is NOT Final Cut – thanks for the shitty upgrade to iMovie Apple) and edited away.
Here’s the result. Yes, the audio sucks. Get over it.
After trying to upload to YouTube (thanks for nothing Content ID) I put the video on Vimeo and posted a link to Reddit to r/StarWars. And then went on my way through the weekend.
Then, Sunday, I noticed a bunch of views. Looks like a few sites picked it up.
Pretty cool…but wait….
On Monday, one of my favourite sites, BoingBoing.net (the directory of wonderful things) posted my video. Now THAT is pretty awesome.
I’ve always said that you cannot make a viral video. But you CAN make videos that make you laugh, or look at something differently or invoke an emotional response. And that’s my only reason for doing this. It was a fun idea. And looks like it hit the mark. In 4 days, about 200,000 views.
As Yoda once said “Do, or do not. There is no try” – but that is completely wrong when it comes to making a video. You never know what will work and what will not. You just need to DO and TRY. Disagree? Let me know why.
A rambling repository of rants and raves. The internet is my therapist.